Kamala Harris’s campaign has made its way into the world of Fortnite, unveiling a unique creative map within the popular battle royale game. This innovative move aims to engage a younger audience and bring her presidential bid to a new platform.
The presidential election in the U.S. is set for November 5, 2024. As the date approaches, both the Harris-Walz and Trump-Vance campaigns are intensifying their outreach to connect with voters. Their strategies include unique approaches aimed at engaging young voters, a group that typically shows lower participation in elections
The Harris-Walz campaign has embraced the latest trend by unveiling an innovative Fortnite map on Monday, October 28. Named Freedom Town, USA, this custom map is available for players to explore using the creative map code 7331-5536-6547.
Harris-Walz Fortnite Map Focuses on Exploration
The Harris-Walz campaign’s promotional content indicates that Freedom Town is primarily designed for exploration. True to the nature of a political initiative, the map showcases an array of slogans and elements intended to inspire Fortnite players to participate in voting. Notably, a massive Statue of Liberty enhances the theme of freedom throughout the stage.
Freedom Town marks another effort by the Harris-Walz campaign to engage young voters through video games. During the last weekend of October 2024, U.S. Representative Alexandria Ocasio-Cortez and vice presidential candidate Gov. Tim Walz hosted a Twitch stream where they played Madden NFL 25, interacting with viewers and answering questions from the chat.
The Trump-Vance campaign is actively leveraging livestreaming to connect with younger voters ahead of the presidential election. In early August 2024, Donald Trump participated in a lengthy Kick broadcast with Adin Ross, engaging in discussions about political issues. Given the historically low turnout among young voters in the U.S., energizing this demographic to participate could be crucial in what many polls suggest will be a tightly contested election.
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